Project Overview
xRacket is a social app for racket sports enthusiasts, helping players connect, track progress, and compete. I was contracted (2024-2025) to boost user engagement and growth. After research, we found that users needed a competitive element to stay engaged. The app lacked a clear way to track progress, compare performance, making the leaderboard a key solution.
Key Achievements
MAU (Monthly Active Users) grew to 20,000~, with a 15% increase in session length.
Match activity increased by 25%, as users played more often.
New user registrations rose by 12%, as the leaderboard became a key attraction for competitive players.
Behaviour Research Insights
“I know I should book a game, but… meh.”
Traditional gamification (leaderboards) felt too competitive - people preferred accountability + encouragement.
Users struggling to Finding people at their level or vibe.
Building a Friendly Leaderboard
After analyzing user behavior and engagement patterns, I designed and implemented a leaderboard feature that would:
Let users join/create community leaderboards
Encourage friendly competition with tier-based levels and progress tracking
Give visibility to top players to boost engagement and retention
Motivate users to return with weekly and monthly challenges
MAU (Monthly Active Users) grew to 20,000~, with a 15% increase in session length.
Match activity increased by 25%, as users played more often.
New user registrations rose by 12%, as the leaderboard became a key attraction for competitive players.
